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Who Are Profitable Tradie?
Hey Tony here, founder of Profitable Tradie. 

We specialise in turning great Plumbers, Electricians & Tradies / Contractors into great business owners by improving their systems, making more profit and getting their time under control.

You see, the sad truth is that 87% of construction business owners don’t make a business profit. Yep 87%! They’re taking home somewhere around $70,000 to $90,000 a year which is about the same as they could get working on the tools for someone else – but without the headaches!

It’s a far cry from the dreams that lured them into starting their own business in the first place (something along the lines of “being my own boss, earning more money, driving a flash car and taking more time off!!”).

Over the past 10 and a bit years we've coached over 1342 Trade Businesses to turn their companies into systemised and profitable machines.

We've found the 3 biggest frustrations of NZ, AUS, CAN and USA construction business owners is hiring GOOD staff, fighting the constant invoicing and paperwork headaches and being able to make a decent profit and keep the cash rolling in.

We've learnt the best systems, processes and tools to overcome these headaches and now I want to share them with you.
Who Are Profitable Tradie?
Hey Tony here, founder of Profitable Tradie. 

We specialise in turning great Plumbers, Electricians & Tradies / Contractors into great business owners by improving their systems, making more profit and getting their time under control.

You see, the sad truth is that 87% of construction business owners don’t make a business profit. Yep 87%! They’re taking home somewhere around $70,000 to $90,000 a year which is about the same as they could get working on the tools for someone else – but without the headaches!

It’s a far cry from the dreams that lured them into starting their own business in the first place (something along the lines of “being my own boss, earning more money, driving a flash car and taking more time off!!”).

Over the past 10 and a bit years we've coached over 1342 Trade Businesses to turn their companies into systemised and profitable machines.

We've found the 3 biggest frustrations of NZ, AUS, CAN and USA construction business owners is hiring GOOD staff, fighting the constant invoicing and paperwork headaches and being able to make a decent profit and keep the cash rolling in.

We've learnt the best systems, processes and tools to overcome these headaches and now I want to share them with you.

Here's What Others Are Saying...

6 STAGES OF GROWING A PROFITABLE BUSINESS.

Start Up - Excited but overwhelmed. Needing a plan.

You do cashies on the weekend and make a plan to get a van and go out on your own. You look for work through family, friends and other tradies you know.

Challenge: Your “out of hours work” gets busy and starts you thinking about how you can replace your wages, take control of your future and make a go of it on your own.

Solution: Start your own business.

Survival- Stressed & keen to grow. Managing cash flow. Staff Headaches.

You go out on your own so you have to make it work. Your business grows and you struggle to keep all your clients happy. You realise you need more hands to keep up with the work load. You hire an apprentice and possibly a tradesman. As your business gets more complicated you feel overworked and wonder “would it be easier to go back to being on my own?” 

Challenge: Keeping track of your financials and cash flow, overwhelmed with more jobs, more paperwork and team members to organise and manage

Solution: Grow your work load with profitable work; Hire the right people; Manage your time between working “on the tools” and working “on your business.”

Stability - Steady but stuck. Need on-site & office systems. Unreliable sales & marketing.

You have a good base of clients and the business is stable, but is struggling to grow because you are at a bottleneck. You’ve built up a team of tradesmen and have office support. You have a basic marketing plan relying on “word of mouth”. However, you are the foreman, pricing person, marketing person and the business cannot survive more than a few days without you.

Challenge: The business is stuck in your head and you can face cash flow and profitability problems.

Solution: Create the onsite systems for your guys to follow so you don’t have to supervise every job. Work on your pricing, back costing and financial systems to ensure your business is profitable and creating a return on your investment. Build a marketing and sales systems to give you consistent leads and jobs moving forward.

Success - Profitable but burnt-out. Business dependent on owner. Build your management team.

You’ve built a solid team; your business is profitable; you have a key guy you can rely on to organise the team for a week but if you’re away for any longer than a week or two the business grinds to a halt because you do the pricing, sales and project management.

Challenge: Overcoming burnout from having to manage all aspects of the business without having any management help.

Solution: Systemise your office processes from pricing to marketing to operations management. Look to recruit an Operations Manager and a Pricing Person to free you up to continue to grow the business and to buy your time back.

Scale - Released... Almost... Training your management team.

You have strong profit that supports a management team such as a Pricing Person, Operations Manager/s and Office Team to schedule the work, manage the team and run the day-to-day operations. Your business becomes an investment as the business becomes a saleable asset. You have positive cash flow that you are investing in  assets outside the business

Challenge: Ensuring your Management Team implement the systems correctly and coaching them to improve; working on developing relationships with key clients.

Solution: You plan out your exit strategy or end game. Do you sell the business; do you hire a General Manager or do you pass the business on to a family member or key staff member or do you use the cash flow to grow your asset base?

Significance - Freedom, time & money. Exploring other ventures.

The business is running under its own momentum and you don’t have to work in the business if you choose not to. You can establish a Board of Directors to provide new ideas and accountability and implement a dashboard of Key Performance Indicators to ensure your business is kept on track. You set up other business ventures as an entrepreneur does.

Challenge: At this stage it’s more of a mental game… you may find the “I like to be in control” tendencies come out.

Solution: A strong Board of Directors and a dashboard of financial Key Performance Indicators give you the confidence that the business is growing as it should.

Which level are you at and why?

You can get stuck at any one of the 6 stages. We find there are two common transition points…

One is at around $500k when the business is no longer just you and you start to build a business with staff and systems. The sticking point here is a mental challenge of realising that being a great plumber, electrician or any tradesman is not going to get you to the stability and success stage. You need strong financial reporting, systems for both on-site and in the office and to begin developing your marketing strategies. 

The second is around the $2,000,000 mark. This step is also a mental challenge where you have to release control of the business and trust in your systems and people. The key strategies are your team hiring process and developing more sophisticated sales and marketing systems. 

The Million Dollar Tradie Program teaches you how to unlock progress to the next stage from whatever stage you are currently at. 
As you progress you’ll need to stop doing many of the things that made you successful and learn new skills. If you don’t learn the new skills, you’ll carry the bad habits through and undermine your success at the next level. 

Start Up - Excited but overwhelmed. Needing a plan.

You do cashies on the weekend and make a plan to get a van and go out on your own. You look for work through family, friends and other tradies you know.

Challenge: Your “out of hours work” gets busy and starts you thinking about how you can replace your wages, take control of your future and make a go of it on your own.

Solution: Start your own business.

Survival- Stressed & keen to grow. Managing cash flow. Staff Headaches.

You go out on your own so you have to make it work. Your business grows and you struggle to keep all your clients happy. You realise you need more hands to keep up with the work load. You hire an apprentice and possibly a tradesman. As your business gets more complicated you feel overworked and wonder “would it be easier to go back to being on my own?” 

Challenge: Keeping track of your financials and cash flow, overwhelmed with more jobs, more paperwork and team members to organise and manage

Solution: Grow your work load with profitable work; Hire the right people; Manage your time between working “on the tools” and working “on your business.”

Stability - Steady but stuck. Need on-site & office systems. Unreliable sales & marketing.

You have a good base of clients and the business is stable, but is struggling to grow because you are at a bottleneck. You’ve built up a team of tradesmen and have office support. You have a basic marketing plan relying on “word of mouth”. However, you are the foreman, pricing person, marketing person and the business cannot survive more than a few days without you.

Challenge: The business is stuck in your head and you can face cash flow and profitability problems.

Solution: Create the onsite systems for your guys to follow so you don’t have to supervise every job. Work on your pricing, back costing and financial systems to ensure your business is profitable and creating a return on your investment. Build a marketing and sales systems to give you consistent leads and jobs moving forward.

Success - Profitable but burnt-out. Business dependent on owner. Build your management team.

You’ve built a solid team; your business is profitable; you have a key guy you can rely on to organise the team for a week but if you’re away for any longer than a week or two the business grinds to a halt because you do the pricing, sales and project management.

Challenge: Overcoming burnout from having to manage all aspects of the business without having any management help.

Solution: Systemise your office processes from pricing to marketing to operations management. Look to recruit an Operations Manager and a Pricing Person to free you up to continue to grow the business and to buy your time back.

Scale - Released... Almost... Training your management team.

You have strong profit that supports a management team such as a Pricing Person, Operations Manager/s and Office Team to schedule the work, manage the team and run the day-to-day operations. Your business becomes an investment as the business becomes a saleable asset. You have positive cash flow that you are investing in  assets outside the business

Challenge: Ensuring your Management Team implement the systems correctly and coaching them to improve; working on developing relationships with key clients.

Solution: You plan out your exit strategy or end game. Do you sell the business; do you hire a General Manager or do you pass the business on to a family member or key staff member or do you use the cash flow to grow your asset base?

Significance - Freedom, time & money. Exploring other ventures.

The business is running under its own momentum and you don’t have to work in the business if you choose not to. You can establish a Board of Directors to provide new ideas and accountability and implement a dashboard of Key Performance Indicators to ensure your business is kept on track. You set up other business ventures as an entrepreneur does.

Challenge: At this stage it’s more of a mental game… you may find the “I like to be in control” tendencies come out.

Solution: A strong Board of Directors and a dashboard of financial Key Performance Indicators give you the confidence that the business is growing as it should.

Which level are you at and why?

You can get stuck at any one of the 6 stages. We find there are two common transition points…

One is at around $500k when the business is no longer just you and you start to build a business with staff and systems. The sticking point here is a mental challenge of realising that being a great plumber, electrician or any tradesman is not going to get you to the stability and success stage. You need strong financial reporting, systems for both on-site and in the office and to begin developing your marketing strategies. 

The second is around the $2,000,000 mark. This step is also a mental challenge where you have to release control of the business and trust in your systems and people. The key strategies are your team hiring process and developing more sophisticated sales and marketing systems. 

The Million Dollar Tradie Program teaches you how to unlock progress to the next stage from whatever stage you are currently at. 
As you progress you’ll need to stop doing many of the things that made you successful and learn new skills. If you don’t learn the new skills, you’ll carry the bad habits through and undermine your success at the next level. 
THE PROFITABLE TRADIE 6 STEP SYSTEM

Financials

Financials are about focusing on the high profit jobs and walking away from the low profit time wasters, pricing for gross margin, reviewing your financials and key performance indicators monthly and planning for your cash flow requirements.

- Price for profit (get a minimum GP% that allows you to achieve your profit and life/family goals).
- Control the job on the way to hit your targets.
- Understand the numbers that drive your profit and cash flow by back costing and forecasting.
- Pricing and systems to make back costing simple.

Outcome: Make more money and get paid what you deserve. Know which jobs to take and which jobs to turn down. Clarity and confidence to be able to control the numbers that drive your business.

Systems

Systems is about writing your processes down and using technology to improve your effectiveness so you can do more with less effort and have a business that operates predictably and profitably with or without you.

- Put systems in place so your team performs well and jobs are completed on time and on budget.
- Systemise your office so you can stop doing the small $20 per hour jobs you don’t enjoy doing.
- Use the right technology to automate as much of your paperwork as possible.

Outcome: Go from chaos and feeling overwhelmed, to control and peace of mind. Automate using technology to save time & paperwork.

Team

Team is about becoming an employer of choice, creating a clear hiring process & building the right culture so you have a productive and reliable team who treat the business as you would and allow you to take holidays when you choose to.

- Become an employer of choice so you stand out from the companies in your area when hiring and your team wants to stay with you for long term.
- Create a high performing team starting with hiring the right guys using our 11 step hiring process.
- Get your team motivated to work to their full potential with performance reviews, key performance indicators, incentives and the right systems in place to help them do their job.

Outcome: Get back 10 hours a week and learn how to put the right systems in place to get your team firing on all cylinders.

Sales

Sales is about streamlining your selling process so you convert more quotes into jobs, at high margins and stop wasting time on quotes that go nowhere.

- Turn more quotes into jobs with our 8 step sales process.
- Position yourself as the expert… educate, and nurture prospects to choose you on quality rather than competing on price (no longer a race to the bottom).
- Get more high margin, consistent jobs you want... and go from tradesman to salesman/trusted advisor.

Outcome: Qualify out time wasters, reduce price competition and win more quotes.

Marketing

Marketing is about creating both online and offline marketing systems to generate a consistent flow of profitable jobs.

- Target the markets that are most profitable and educate your customers on value rather than price.
- Build a marketing 10x10 so you've got leads from multiple sources and if one goes flat you've got a backup.
- Use your customer database to drive strong repeat and referral business.
- Automate your marketing so it captures as well as nurtures your prospects so they choose you and not your competitors. 

Outcome: Have leads from multiple marketing systems so you can choose what clients & jobs you want to do.

Leadership

Leadership is about ensuring your focus, motivation and vision are strong and that your personal effectiveness is constantly improving through learning and good time management.

- Get more done in less time by structuring your week and spending your time on the most important activities
- Set SMART goals and a clear action plan for your future including a 90 Day Plan with at least 10 priority  business projects.
- Watch our live webinars & training events with well-known, successful, local business owners and learn the insider secrets to their success.   

Outcome: Create a strong vision for your business & personal life and experience more success & more FUN!!

Financials

Financials are about focusing on the high profit jobs and walking away from the low profit time wasters, pricing for gross margin, reviewing your financials and key performance indicators monthly and planning for your cash flow requirements.

- Price for profit (get a minimum GP% that allows you to achieve your profit and life/family goals).
- Control the job on the way to hit your targets.
- Understand the numbers that drive your profit and cash flow by back costing and forecasting.
- Pricing and systems to make back costing simple.

Outcome: Make more money and get paid what you deserve. Know which jobs to take and which jobs to turn down. Clarity and confidence to be able to control the numbers that drive your business.

Systems

Systems is about writing your processes down and using technology to improve your effectiveness so you can do more with less effort and have a business that operates predictably and profitably with or without you.

- Put systems in place so your team performs well and jobs are completed on time and on budget.
- Systemise your office so you can stop doing the small $20 per hour jobs you don’t enjoy doing.
- Use the right technology to automate as much of your paperwork as possible.

Outcome: Go from chaos and feeling overwhelmed, to control and peace of mind. Automate using technology to save time & paperwork.

Team

Team is about becoming an employer of choice, creating a clear hiring process & building the right culture so you have a productive and reliable team who treat the business as you would and allow you to take holidays when you choose to.

- Become an employer of choice so you stand out from the companies in your area when hiring and your team wants to stay with you for long term.
- Create a high performing team starting with hiring the right guys using our 11 step hiring process.
- Get your team motivated to work to their full potential with performance reviews, key performance indicators, incentives and the right systems in place to help them do their job.

Outcome: Get back 10 hours a week and learn how to put the right systems in place to get your team firing on all cylinders.

Sales

Sales is about streamlining your selling process so you convert more quotes into jobs, at high margins and stop wasting time on quotes that go nowhere.

- Turn more quotes into jobs with our 8 step sales process.
- Position yourself as the expert… educate, and nurture prospects to choose you on quality rather than competing on price (no longer a race to the bottom).
- Get more high margin, consistent jobs you want... and go from tradesman to salesman/trusted advisor.

Outcome: Qualify out time wasters, reduce price competition and win more quotes.

Marketing

Marketing is about creating both online and offline marketing systems to generate a consistent flow of profitable jobs.

- Target the markets that are most profitable and educate your customers on value rather than price.
- Build a marketing 10x10 so you've got leads from multiple sources and if one goes flat you've got a backup.
- Use your customer database to drive strong repeat and referral business.
- Automate your marketing so it captures as well as nurtures your prospects so they choose you and not your competitors. 

Outcome: Have leads from multiple marketing systems so you can choose what clients & jobs you want to do.

Leadership

Leadership is about ensuring your focus, motivation and vision are strong and that your personal effectiveness is constantly improving through learning and good time management.

- Get more done in less time by structuring your week and spending your time on the most important activities
- Set SMART goals and a clear action plan for your future including a 90 Day Plan with at least 10 priority  business projects.
- Watch our live webinars & training events with well-known, successful, local business owners and learn the insider secrets to their success.   

Outcome: Create a strong vision for your business & personal life and experience more success & more FUN!!
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